One of the longest-standing hotels in Los Angeles, Hotel Figueroa is an iconic beacon in the heart of Downtown. Following a two-year restoration, the hotel was in need of a complete digital rebrand and strategic ad placements to reach tourists and locals alike.
what we did
Local community outreach through micro influencer brand partnerships, curated branded content assets, and developed a compelling holistic digital ad strategy to drive revenue through organic social channels.
Partnerships with local businesses and business influencers, resulting in an overall 31% increase YOY in engagement, 22% increase in impressions and increase of 21% in social traffic to the website.